Internet Explorer is dead; Mozilla Firefox is dying. Google Chrome is the web browser to beat, and it’s due in part to the wide variety of highly useful extensions Chrome supports. Many of these extensions are made for and by content creators and marketers. These Google Chrome extensions will smooth the way when you’re developing your own plans.
The most commonly used text editors offer basic help with grammar and spelling. Grammarly offers over 250 types of error detection and can provide prompts for clean, concise fixes. It also offers synonym suggestions and detailed explanations of the errors that it flags. The educational potential is by far Grammarly’s breakout feature. You’re not learning by rote or bowing to whatever the machine says to say; you’re able to check, instance by instance, to make sure your intention is coming through loud and clear in every paragraph. As a web extension, Grammarly works on emails, social media posts, and online text-editing programs. You can avoid email faux pas and double check an update before it goes live across platforms.
When you’re ready to get serious about your SEO and web analytics, start your 30-day free trial of Mozbar. This tool packs a lot of usability into one extension. You can start with the basics of tracking your (and your competitor’s) domain authority and page authority, and move on to following the fluctuations of keyword rankings to make sure that you stay on top. SEO can turn into the long game for a lot of content marketers; being able to see your progress can be the difference between sticking with a tactic long enough to see results and giving up right before your efforts coalesce. Besides packing these tools (and others) into one product, you also get access to Moz’s database of SEO resources. You can see how your strategy ranks up with best practices or reach out to Mozbar’s community industry experts.
This app is perfect for the one-man marketing firm. The free version covers one profile for Twitter, Facebook, LinkedIn, and Google+. You can schedule up to 10 posts per profile, and Buffer offers their optimal timing tool to make sure your content is released when your followers are ready to see it. Moving up to one of their four paid plans means you can also post to Pinterest and can have from 10 to 150 profiles linked to your Buffer. Buffer triumphs over other social media management extensions apps and programs in two vital ways: it is extremely simple to use and it provides detailed analytics on your posts.
Pablo is also offered by Buffer, and it comes with all packages. It can be used on its own, and it’s so good that it deserves its own spot. Pablo allows you to create ready-made images perfect for social media sharing. Simply hover over images you want to use to open them in Pablo. You can add text, change the typography, perform some simple photo edits, and have the extension format it for the social media platform you wish to use. A picture’s worth a thousand words and Pablo makes it easy.
Trello is another free extension that can work for one person or many. If you’re using it alone, consider it a virtual corkboard. Customize, stay organized, add pictures text, or video, and organize your steps by “to do,” “doing,” and “done.” When used with a group, Trello enables you to add and remove members at will. You can turn on voting, allow the “cards” of information to age, and get real time comments and feedback. It’s easy to assign people tasks and check up on their progress without the dreaded “just touching base” emails that plague the office.
These five powerhouse extensions together are guaranteed to take your content marketing to the next level. With social media posting, analytics and easy content creation at your fingertips, you have more time and energy to put into your strategy and long term goals. Google Chrome proves once again that it’s the browser for people who get things done.
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