cta quote button US

5 Simple Tips To Improve Homepage Usability

The homepage is where a lot of your site visitors will end up eventually. Whether they click the little “homepage” link on the navigation bar or type your homepage into the URL bar, they expect a homepage to look a certain way. When it doesn’t, they might think you aren’t a real business or your site looks too confusing to navigate.

There’s no cohesiveness. Unfortunately, most web designers and small business owners botch their homepage design. Here are seven tips to improve usability on the homepage so your visitors stick around.

#1. Bring Important Information To The Front

if_ic_flip_to_front_48px_352373Always bring the most important information on your site to the front page. Some websites are unclear about where users should go or what they should be doing once they visit the site. Don’t confuse your readers. If the blog is the most important part of your site, showcase it without letting the blog page become the homepage.

If you’re running a sale on a particular product, make it obvious to the visitor. Don’t just tell users about it. Showcase it right there on the homepage.

#2. Make Your Tagline Stand Out

if_board_184271A homepage should have a clear and informative tagline. Tell your visitors what it is you do and what they can expect from your website. Don’t be “cutesy” or vague. For example, if you run a print shop that specializes in business stationary, you might say, “Customized stationary for small and medium-sized businesses.”

This is clear and to-the-point. You wouldn’t use something like, “Everything that’s fit to print.”

It might sound cute, but it’s unclear what it is you do. Are you a newspaper? Do you print commercial jobs or low-volume stuff for consumers?

#3. Help Site Visitors Find What They Need

if_Support_2373687Make your navigation menu a simple series of links. Most websites still get this wrong. Avoid using boxes, graphics, colors, special highlighting, and illustrations Usability tests by Nielsen Norman Group show users consistently avoid these things because graphics and illustrations look like ads and users avoid ads as a matter of habit.

#4. Include A Search Box

if_box-view_850416Always include a search box on your homepage. Users expect to be able to search for things on your site. Research shows when users show up to a site, they start looking or a search box. So, make your search area a box. Make it no more than 30 characters wide, and no less than 25 so that users can type their search query without it being obscured by width limitations.

#5. Keep Design To A Minimum

if_reduction_105369Do not over-design your website. Only include enough design elements to communicate the purpose of your site and no more. Superfluous site elements like unneeded or nonsensical images, graphics, and hard-to-read typography will be ignored.

They may also cause users to leave your site feeling they can’t find what they’re looking for.

Need Inspiration? Check Out Some Related Projects and Tasks

Are You A Wordpress Expert?

We have an existing wordpress site for our recruitment business which we would like to redesign. Our site will also have a jobs page which lists our vacancies. This page needs to be designed and ... (United Kingdom)

Looking For Someone To Help Finish Web Development For My

Looking for a very experienced team with Designers and Wordpress experts for my wordpress website. I am creating a new site ledgernerd.com. I have gone threw a couple of developers on Upwork and have ... (United States)

Embed Autoplay Youtube Video Into Genesis Framework Child

Looking for someone who is familiar with the Foodie Pro Theme on Wordpress. I'm trying to embed an autoplay Youtube video at the top of my homepage before my featured posts. ... (United States)

Wordpress Microsite DESIGN (UX/UI)

Hi, We are looking for a WordPress web designer for the development of a micros-website HOMEPAGE and 1 INTERNAL PAGE based on our specifications. The micro website will be used for a simple online ... (Canada)

These results are based on the freelance jobs extracted from Upwork.

If you think your friends/network would find this useful, please share it with them – We’d really appreciate it.

Leave a Comment

We would be glad to get your feedback. Take a moment to comment and tell us what you think.