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5 Elements of a Good Home Page Design

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If you’re not a web designer, you might not know the factors that make a good home page design. You just know what you like and what you don’t like. Believe it or not, there are standard elements that make a good home page, and it’s these elements that can make or break your site’s success. You can even empirically determine these components by tracking user engagement and bounce rates. If you’re looking for a new site design, here are some of the elements that make a good user interface.

1) It Speaks for Your Brand

if_169_2659828Every brand has an audience, and your home page should speak to it. A good web designer knows the difference between a professional design meant to market to business types and a fun look used to market to gamers and teens. The first one should be more sophisticated, and the second can be more whimsical and cartoonish. Both can be successful as long as they represent the brand and speak to readers.

Take a look at other sites in your industry. Some industries even stick to certain colors. For instance, many financial sites have green in their color scheme, because green incites a feeling of success. You have your own tastes, but you should always think of your customers and readers before you choose a design.

2) It’s Simple and Doesn’t Create Clutter

if_positive-e005_2294906Years ago, webmasters would place as much as they could on the home page and users would scroll to the bottom to get more information. Now, designs are simple and limit the amount of clutter on a page. You want to streamline the design to sell products and make them prominent on the home page. You want users to find content and products easily, and this can only be done if you keep home page components to a minimum.

Even though you should limit clutter, you should still make it easy for users to find what they are looking for. You should have menus and Iinks that help users find information and buy products. You can even improve user engagement by determining which products are the most popular and placing them in prominent positions on the home page.

3) It Has a Readable Font That Fits the Design

if_Design-03_1590988Tiny fonts were the style years ago, but since more users use smartphones and tablets, you need bigger fonts for readability on small screens. You also had to worry about fonts installed on the user’s local machine or the browser would use a default. With cloud fonts, you can use anyone that matches your site, and these fonts are loaded from the internet, not from the local machine.

Choosing the right font might seem insignificant, but it’s a major factor in your site’s layout and design. You can work with your designer to find the right font. If you want to take a look at the hundreds of available fonts, search Google’s font directory and find one that you like.

4) It Displays Good, High-Quality Images

if_93-media_-_images_photo_252339Never skimp on image quality. Poor quality images make your site look cheap and unprofessional. A good way to scare off your readers is to load your home page with cheap, substandard images. You can buy stock photos, but make sure they are from vendors that provide high-resolution images that you can later resize.

With high-quality images comes the responsibility of optimizing them for speed. You can compress images or use vectors that don’t require a lot of bandwidth to download. It’s also important to optimize images for low bandwidth users such as people viewing your site from their smartphones on a cellular data connection.

5) The Color Scheme Matches the Industry

if_color-palette_291251Certain colors go with certain industries. These colors incite a different emotional response from your readers. Most website owners don’t realize that the color scheme they choose has a psychological component that affects its success.

For instance, you wouldn’t have a healthcare site covered in red and black. These colors incite a feeling of death and decay, and this color combination would be the worst choice for the site owner. Browse healthcare sites and you’ll see that most of them use subtle, soft colors such as blue and yellow. However, if you run a gaming site, black backgrounds are popular with gamers. It stems from old console games that had a black static background.

The Next Step – Find a Web Designer

Once you understand the elements of a good home page design, it’s time to hunt for a great web designer that understands your vision. You can take a look at a designers portfolio to get a good feel for their own style and design patterns. Match these patterns with your own vision, and you can work together to come up with a great website design. Remember that your design should represent your brand, and it will determine your site’s success. Take time and effort to come up with the right design to build your brand and business on the web.

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