Every blogger or internet marketer knows that online popularity does not come easy. You are one of millions of people who try to make money or sell goods and services online. One of the easiest ways to know how your competitors perform is by using website competitive analysis tools. They are best used when you are starting new online business or re-build an existing web-based business. The following are some of the most popular website competitive analysis tools listed based on variables they analyze.
1. Search Engine Performance: website competitive analysis tools that use search engine performance as the main variable are basically keywords-based. A website is analyzed to see what phrase it uses the most and how the phrase affects rank. Without using such tool, the only way to do it is by searching every possible key-phrase. Popular tools of this category include:
• Searchmetrics Essentials
Once you enter any particular website, you will see rankings for top phrases and the advertising budgets for AdWords. If you are planning to use the same key-phrase you find in an authoritative website, you may want to start thinking about new phrase, albeit the same topic. If you can create better pages and contents, you have good chance to rank well.
2. Link Popularity: websites with more links usually rank higher, but it also depends on link quality. An inbound link is also better than outbound link. If you want to outrank such websites, try using a key-phrase that they are not targeting. Some tools for this purpose are:
• Majestic SEO
• Open Site Explorer
Enter a website address to check for inbound links. If it turns out that you are competing with very authoritative websites, use longer and more specific phrase to generate traffic to your website.
3. Visitor Activity and Traffic: to see how people interact with your competitors’ websites, use the following tools:
By entering a website name into the tool, you will get a glimpse of its Google Analytics Report including pages per visit, traffic from search engines, bounce rate, time spent on website, etc.
4. General Performance and Social Media: for more general marketing performance comparison, use Hubspot’s Marketing Grader to get an overview of search engine optimization, social media sharing, mobile version of the website, and more. If you want to focus on social media performance, Simply Measured is one of the best tools you can use.